ENGLEWOOD, Colo. – American Furniture Warehouse has rolled out its new AFW Room Planner, a 3D technology created by Marxent, a furniture technology provider.
“At AFW, we are proud to offer our customers unique experiences in a family environment, without the sales pressure,” said Tony Mitchell, American Furniture Warehouse director of global logistics. “3D has become a key part of the AFW experience. It allows products to be explored and interacted with outside of the store environment.”
The new room planner will allow shoppers to design their own spaces from home or in collaboration with associates on the sales floor, according to the company. The technology, designed by Marxent, allows associates and consumers to drag and drop products from inspirational photos right into a 3D room, which then enables shoppers to buy entire rooms online. AFW needed to be able to re-use its existing 3D content across apps and also to use material from manufacturers that have content in the 3D cloud.
“AFW has always taken an innovative approach to furniture sales and marketing, so it’s no surprise that the company was an early adopter of 3D,” said Beck Besecker, Marxent CEO and co-founder. “The new room planner is another example of the company’s commitment to enhancing the customer shopping experience.”
A Top 100 retailer, American Furniture Warehouse has 14 locations and nearly 3,000 employees throughout Colorado, Arizona, and Texas.