Le Comité Colbert launched WeChat App to attract young Chinese consumers

Recently, the Le Comité Colbert (French Federation of boutique industries) officially launched its first WeChat App “the treasure of western France” on China’s WecChat platform, with six key words of “color, smell, odor, fate, world, life” as the narrative framework, providing users with an all-round and rich experience, To help Chinese consumers better understand the 66 brands and unique French life art of the Le Comité Colbert.

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