The High Point Market Authority launched www.highpointmarketauthority.org, a new website aimed at outlining the organization’s unique role and responsibilities as the official sponsor and organizer of the biannual High Point Market.
The existing trade show website, www.highpointmarket.org, remains intact and will continue to serve as a robust reference point for market buyers and attendees, featuring registration information, exhibitor links, product guides, program updates, event calendars, industry articles, and other resources.
While the Market Authority is inextricably linked to High Point Market, the new website presents an opportunity to serve as a platform for outlining the role and impacts of the Market Authority, further defining its identity, and sharing information and details with individuals and entities outside of the home furnishings industry.
Additionally, the new website enables the Market Authority to promote a deeper understanding of the organization’s contributions to positive economic impact on the local community and the state of North Carolina.
“This new website brings to the forefront a more comprehensive understanding of High Point Market’s reach and the governing body that guides it. It allows us to more fully tell the story about who the Market Authority is, and what it does,” said Tom Conley, president and CEO of the High Point Market Authority.