Bed Bath & Beyond today launched its latest owned brand, Studio 3B, a new line of contemporary home décor inspired by modern design.
Studio 3B, which the retailer characterizes as “approachable, modern designs for everyday living,” includes roughly 600 SKUS of accent furniture, home décor, bedding and bath that are particularly geared toward urban and small-space living.
“Studio 3B allows home decorators to easily attain a modern aesthetic that feels inviting and thoughtfully designed,” said Joe Hartsig, executive vice president and chief merchandising officer. “We’ve seen increasing customer demand for more approachably modern product collections. Studio 3B fills that need, delivering a contemporary, yet accessible assortment that helps elevate any home.”
From a design perspective, Studio 3B features warm, muted, neutral hues punctuated by bold pops of color. Color-blocking is prevalent throughout the collection. Handsome graphic patterns — both geometric and abstract — add visual interest. Soft curves and rounded shapes inform many of the products, from mirrors to lighting to bath décor. Warm woods, translucent and matte materials keep silhouettes from feeling spare or cold. Soft textured bouclé and saturated, colored linen infuse upholstered furniture with warmth and modern sensibility.
The Studio 3B accent furniture draws inspiration from a design style called Japandi, an evolution of midcentury modern. Clean lines and leggy silhouettes reflect contemporary living and are small space- friendly, helping smaller scale living spaces feel open and airy. Flexible functionality is a cornerstone of the accent furniture assortment and many of the pieces also transition from indoor to outdoor spaces to expand the living area.
Designer Jeremiah Brent, part of Bed Bath & Beyond’s new customer advisory team, will host a “Studio Sessions” content series beginning Oct. 6 on Instagram and Tik Tok to introduce the new line to consumers.
Studio 3B is the seventh of at least eight owned brands that Bed Bath & Beyond is introducing in fiscal year 2021.