Beautyrest says ‘I do’ to partnership with wedding gown designer

ATLANTA – Mattress brand Beautyrest has partnered with fashion and wedding gown designer Christian Siriano to coincide with the summer wedding season.

The Beautyrest by Christian Siriano mattress is inspired by Siriano’s bridal collections and is designed with couples in mind with its motion isolating design.

“I’m a firm believer that a good night’s sleep is critical to looking and feeling your best. My creative process wouldn’t be possible without it,” Siriano said. “I’m excited to work with Beautyrest to bring my own style to their first-class sleep technology and help others feel invigorated, inspired and ready to take on the day.”

The mattress features a top panel designed by Siriano and thematically inspired by a black-tie affair. Designed with Beautyrest’s T3 pocketed coil technology to isolate motion, the mattress has a medium tight-top feel and is available on Beautyrest.com for $2,699 in queen.

Siriano introduced his fashion collection in 2008 following his work with designers Vivienne Westwood and Alexander McQueen in London. Known for whimsical and show-stopping design, Siriano’s designs have been worn by current First Lady Dr. Jill Biden, former First Lady Michelle Obama and A-list actors and entertainers including Angelina Jolie, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Amy Adams, Kelly Clarkson, Scarlett Johansson and Helen Hunt. Siriano has also added interior designer to his resume with the debut of his newest venture, Siriano Interiors.

“We’ve found that roughly a fourth of couples purchase a new mattress when getting married, and with the Beautyrest by Christian Siriano bed, we wanted to provide couples a great foundation for a healthy sleep relationship,” said Taylor Beckstead, senior director of marketing for Beautyrest. “This limited-edition bed combines Christian’s exclusive design with our innovative sleep technology to promise couples first-class sleep.”

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