Wayfair sets annual Way Day for later this month

BOSTON – Home furnishings retailer Wayfair has announced that its fourth annual Way Day will begin at 12 a.m. ET on Wednesday, April 28 and run through Thursday, April 29.

“In the past year, we’ve relied on our homes to serve many functions, whether it was working, home-schooling, exercising or simply finding comfort while unwinding on the couch,” said Steve Oblak, Wayfair chief commercial officer. “As part of that, we realize the importance of having a space that’s uniquely our own. Although Wayfair promises year-round value, we host Way Day to help shoppers find even lower prices on so many of our best-sellers.”

The two-day retail event invites everyone to shop Wayfair’s items across the whole home including furnishings, decor, housewares, home improvement products, major appliances and outdoor. Wayfair customers can take advantage of flash deals that will roll out over the two-day shopping period, offering even deeper discounts. Deals will also be available across Wayfair’s family of retail brands including AllModern, Birch Lane and Joss & Main, as well as Wayfair Professional, the company’s business program.

Savings will apply to other categories including Kelly Clarkson Home, curated by the company’s brand ambassador. Way Day offerings also include bonus flash deals that will roll out hourly and free shipping on everything.

For a limited time beginning on April 21 and continuing through April 29, new Wayfair credit card members can receive $50 off their qualifying first purchase of $150 or more.

Wayfair generated $14.1 billion in net revenue for full-year 2020, has operations throughout North America and Europe, and employs more than 16,000 people.

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