LAS VEGAS — The Specialty Sleep Assn. is taking its Las Vegas Market showroom virtual, showcasing the sleep products companies that showcase in the joint space in Building C of the World Market Center.
Because the 2021 Winter Las Vegas Market has been rescheduled for April, the virtual presentation will offer retailers the ability to see SSA exhibitors’ booths ahead of the event. More than 30 sleep products companies show in the SSA space.
“We have a beautiful showroom filled with bedding products,” said Tambra Jones, SSA executive director. “We are offering an interactive virtual experience with the companies in the room for stores who want to shop now, and they can do it safely from their own computer.”
The SSA will email invitations to its virtual showroom in early February, and buyers will be able to shop the showroom and interact with exhibitors until the April Las Vegas Market.
“We will shoot a new video of the showroom at the April market and offer that to buyers along with the live event in Las Vegas,” Jones said. “We believe a virtual option is important for market shoppers, and we will make it part of our Las Vegas Market offerings now and in the future.”