Looking to fill a niche in the juvenile sleep products category, MLILY USA has developed its first youth bedding collection, designed to give children their first “big-kid” mattress and pillow. The addition of the juvenile sleep line will allow home furnishings and sleep retailers to liven up their bedding departments with bright, fun mattresses from a trusted vendor partner.
The new JAMA Collection features two mattresses and an adjustable pillow that are designed for children once they grow out of the crib stage. The mattress design follows industry safety guidelines for use with safety bed rails, bunk beds and trundle beds. Manufactured to MLILY’s exacting quality standards, the collection features child-appealing, colorful accents in blue and purple, and each mattress is packaged with a washable mattress protector.
“We see great growth opportunity in the juvenile sleep products segment, and JAMA will complement the balance of our MLILY product selection to give retailers a full sleep program for all family members,” said Stephen Chen, president of MLILY USA. “Our design team has taken into account safety requirements for mattress use with bunk beds, trundles and bed rails so that parents can rest assured that their children are sleeping safely.”
The new mattresses are available in five-inch and seven-inch models. The five-inch mattress model features MLILY’s adaptive foam and base foam and is available in twin and full, ranging from $399 to $499 at retail. The seven-inch mattress is crafted with gel memory foam for enhanced cooling properties, MLILY’s adaptive foam and base foam. It is available in twin, full and queen and retails from $499 to $699.
“We opted for foam mattresses to help give another safety component into the equation. Children love jumping on beds, and the foam we’re using helps absorb some of the bounce inherent to spring beds,” Chen said. “Plus, our foam combination delivers the right amount of support for growing bodies.”