SACRAMENTO, Calif. — Registration has opened for BrandSource’s Summit 21, the buying group’s annual spring meeting and product expo.
Going live March 23-25, a midweek schedule new to the group’s first major event of the new year, attendees will be greeted with a full lineup of product intros, industry updates, vendor trainings, education sessions and virtual social hours.
Like last year’s industry-first Virtual Convention, the online format will ensure the safety of dealers, vendors and staff in the wake of COVID-19, on an “enhanced and easy-to-navigate interface,” according to a release. Additionally, it will afford registered members additional tickets at no extra charge.
Highlights of this year’s educational events will include:
Ten hours of furniture-focused content
A series of short-form vendor sessions where key manufacturers will be asked to answer seven questions in seven minutes
AVB CEO Jim Ristow’s state of the union address
A keynote by marketing guru Marcus Sheridan
Marketing and merchandising updates by AVB’s John White and Chad Evans
BrandSource President Tom Bennett’s Virtual Pool Party & Awards Ceremony
In between, attendees will have opportunity to see new appliance and home furnishings, enter region- and event-wide contests for prizes, and connect with vendors and fellow members on a mobile-optimized platform through instant video chat and in-app messaging.
To register for Summit 2021, visit the newly upgraded AVB Events site at this link https://www.avbevents.com/summit/.