Danish textile brand Kvadrat marks 2021 by entering the North American market independently. Kvadrat has opened its first US office and showroom in Grand Rapids, Michigan and is set to open showrooms in Los Angeles and New York later this year. Working with esteemed designers Jonathan Olivares and Erwan Bouroullec, the new showrooms will act as strategic local hubs to serve the American market and its global clientele locally.
Anders Byriel, CEO Kvadrat comments, “Through Maharam, Kvadrat collections have been available in the US for 18 years already, but now with the opening of three showrooms and with a dedicated sales force, we are excited to build our own service and distribution structure across the US. We can offer our American clients our complete product and services portfolio. The US architecture and design community, and large American enterprises have been choosing Kvadrat increasingly in the last decade and we have established a number of global collaborations with US based companies. We look forward to increasing the collaboration and dialogue with the American community and our amazing clients.”